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“I turned my passion into profit by starting small — It began with a cupcake and grew into an empire.”

Serial entrepreneur, NYT best selling author, Wall Street Journal Contributor, Angel Investor, TV Personality, Executive Producer, Wife and Mom

 
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WHAT PEOPLE ARE SAYING:

Reece Witherspoon
Reese Witherspoon - Founder, Hello Sunshine

WHAT PEOPLE ARE SAYING:

“Learning from Candace is like taking a crash course in creativity, innovation and hard work. A must read manual for any aspiring entrepreneur!”

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WHAT PEOPLE ARE SAYING:

Whitney Wolfe Herd
Whitney Wolfe Herd - Founder & CEO, BUMBLE

WHAT PEOPLE ARE SAYING:

Sweet Success is a must-read for anyone who has ever dreamed of being an entrepreneur. If you have ever tasted the magic of a Sprinkles cupcake, you know you’re in for a treat with this life changing book!”

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WHAT PEOPLE ARE SAYING:

Sheryl Sandberg
Sheryl Sandberg - Founder LEAN IN AND OPTION B

WHAT PEOPLE ARE SAYING:

“In Sweet Success, Candace provides a clear roadmap for building a successful business. With powerful personal stories and practical advice, this book will inspire future entrepreneurs to push past doubts and go for it.”

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WHAT PEOPLE ARE SAYING:

Nyakio Grieco
Nyakio Grieco - Founder THIRTEEN LUNE

WHAT PEOPLE ARE SAYING:

“Candace shares the secrets to her success and proves that great things can happen when you set an intention and go after your dreams.”

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WHAT PEOPLE ARE SAYING:

Jenna Kutcher
Jenna Kutcher - NYT Bestselling Author and Host of THE GOAL DIGGER PODCAST

WHAT PEOPLE ARE SAYING:

“This book is a flurry of practical advice from Candace and fellow female business owners…You’ll immediately be inspired to get the burners going on your business idea by reading Sweet Success.”

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WHAT PEOPLE ARE SAYING:

Denise Woodard
Denise Woodard - Founder and CEO PARTAKE FOODS

WHAT PEOPLE ARE SAYING:

“Through the eyes of an innovator, Candace gives you the strength and belief in yourself to defy expectations with any creation.”

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SIGNED BOOK

Pre-order a hardcover copy of Sweet Success and receive a signed bookplate to add to your book.

Send us your receipt and the name of the person for the inscription.

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Hi, I’m Candace

Entrepreneur, Author, Baker, Mom

I’m a Serial Entrepreneur, NYT Bestselling Author, WSJ Contributor, Angel Investor, TV Personality, Executive Producer, and Mom.  I started my career working in investment banking and the internet start-up scene before completely shifting gears to follow my passion and attend pastry school. Here’s what happened next…

In 2005, I opened the doors to Sprinkles, the world’s first cupcake bakery. Despite early naysayers, our 600-square-foot bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon!

PRE-ORDER MY BOOK!

Connect with Candace

For media inquiries, contact press@candace-nelson.com