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Candace
Nelson

Candace Nelson is a wildly successful entrepreneur known for co-founding Sprinkles, the world’s first cupcake bakery and ATM, and most recently, Pizzana, a fast-growing chain of award-winning Neo-Neapolitan pizzerias. She continues to expand her portfolio of investments with CN2 Ventures, a family office and venture studio which invests in early stage consumer companies. Candace is also a regular contributor to the Wall Street Journal, author of the New York Times Best Seller “The Sprinkles Baking Book,” co-creator and executive producer of Hulu’s upcoming “Best in Dough”, executive producer and judge on Netflix’s “Sugar Rush” and judge on 100 + episodes of Food Network’s hit show “Cupcake Wars”. She lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy.

Candace is an expert in turning one’s passion into a profitable business and in November 2022, she will release Sweet Success: A Simple Recipe to Turn Your Passion into Profit. (HarperCollins Leadership) In Sweet Success, Candace shares the inspiration and actionable tools to transform your dream from passion project to business venture. By revealing the mistakes and lessons she learned while building Sprinkles, Candace breaks down the barriers to entrepreneurship to pave a path forward for a new generation of changemakers.

A Few of My

FAVORITE THINGS
  • CHOCOLATE OR VANILLA
  • SWEET OR SAVORY
  • CUPCAKES OR PIE
  • PIZZA OR PASTA
  • COFFEE OR TEA
  • BRIOCHE OR SOURDOUGH

  • 1. My all-time favorite book:

    East of Eden

  • 2. A go-to wardrobe staple is:

    A well-worn pair of jeans

  • 3. I LOVE this show:

    Succession

  • 4. On Sundays, I love to:

    Take my time

  • 5. You’ll never find me without:

    My Ray-Ban Wayfarers

  • 6. I love to snack on:

    Honeycrisp apples

LET’S COLLABORATE

Work With Me

I love collaborating with brands I am passionate about and inspiring people with my journey.

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