SHOP

Entrepreneurs, Unite!

I Am A Junkie For Beginnings. A Fresh Start And A Clean Slate Are My Version Of A Day At Disneyland.

When someone tells me they have a new idea, I’m already all in, ready to roll up my sleeves and figure out how to make it a reality. When someone tells me they *think* they might want to quit their stale, yet stable, career to pursue a passion, I’m basically writing their resignation letter before they’ve fully made up their mind.

This is because I was once at a pivotal moment, myself. Well, that’s not totally true. I’ve been at many, many of those career defining impasses throughout my career, and every time, entrepreneurship has led me stumbling down a new path I never thought possible. I know firsthand the mental, physical, and spiritual benefits of pursuing joy are immeasurable.

Ready For A New Beginning? Learn More!

From Passion to Profit

I turned my passion into profit by starting small, like, palm of your hand small. I built an empire on cupcakes. But, it’s not about me. It’s about you. No matter what you want to create, I can help you too. Let me be your honorary mentor, guiding you from career crossroads to new business launch.

Join My Cupcake MBA Waitlist

Turn What You Love Into What You Do!

I will empower you to take the leap into entrepreneurship by giving you the actionable tools and information you need to confidently listen to your inner voice and take your big idea from passion project to business venture.

Join My Cupcake MBA Waitlist

Ready to kick-start your entrepreneurial journey?

Join My Cupcake MBA Waitlist

Hi, I’m Candace

Entrepreneur, Chef & Author

You might have seen or heard a little something about me and Sprinkles Cupcakes. Or Pizzana? Or maybe you found me through my NYT bestselling cookbook The Sprinkles Baking Book or on my show Sugar Rush on Netflix.

So, how did all this happen?

Well, my entrepreneurial journey started from a place of love, right out of my own kitchen. Before I knew it, the side hustle in my tiny apartment grew into a beloved international brand with 40+ locations and Cupcake ATMs. Today, Sprinkles has sold well over 75 million cupcakes and has been credited with reinventing the baking industry.

Sprinkles ignited my entrepreneurial spirit. Since 2017, I have founded and invested in a myriad of consumer based businesses including Pizzana, a Michelin Bib Gourmand pizzeria, Play 2 Progress, a children’s development center and Willy California, a men’s athleisure line.

Now, I’m sharing my tips for business success through my forthcoming Cupcake MBA Bootcamp. Sign up for the waitlist below!

Join My Cupcake MBA Waitlist