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“I turned my passion into profit by starting small —It began with a cupcake and grew into an empire.”


WHAT PEOPLE ARE SAYING:
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“Learning from Candace is like taking a crash course in creativity, innovation and hard work. A must read manual for any aspiring entrepreneur!”

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“In Sweet Success, Candace provides a clear roadmap for building a successful business. With powerful personal stories and practical advice, this book will inspire future entrepreneurs to push past doubts and go for it.”

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Sweet Success is a must-read for anyone who has ever dreamed of being an entrepreneur. If you have ever tasted the magic of a Sprinkles cupcake, you know you’re in for a treat with this life changing book!”

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Hi, I’m Candace

Entrepreneur, Author, Baker, Mom

I’m a Serial Entrepreneur, NYT Bestselling Author, WSJ Contributor, Angel Investor, TV Personality, Executive Producer, and Mom.  I started my career working in investment banking and the internet start-up scene before completely shifting gears to follow my passion and attend pastry school. Here’s what happened next…

In 2005, I opened the doors to Sprinkles, the world’s first cupcake bakery. Despite early naysayers, our 600-square-foot bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon!

PRE-ORDER MY BOOK!

Connect with Candace

For media inquiries, contact press@candace-nelson.com